AFSC - Defund the Police
The American Friends Service Committee is a nonprofit that is working with the Defund the Police movement. With an assignment to help get people involved with this movement, I came up with a campaign called “Letters for Change”, a letter writing campaign to help people interested in the movement more easily get involved. For this project, I did research into the topic and client, created the concept for the campaign, mocked up envelopes and social media posts, and wrote copy for the website and mailers.
Check out the research my group did for this project here.