Bits + Pixels: Game Night
Bits + Pixels is a local retro video game store in Richmond, Virginia, and one of my favorite stores in town. During the covid-19 pandemic, small shops like this one have struggled due to people staying at home to quarantine, so I was challenged to come up with a way for them to continue business while also keeping their customers safe. I created the concept of “Game Night”, designed the logo and merchandise relating to it, made headline-driven digital advertisements, and put together a case study.