giffgaff

As a submission for D&AD’s New Blood competition, a team of other Brandcenter student’s and I created a case study for the British refurbished phone company, giffgaff. By providing customer’s with a unique and fun unboxing experience, we are giving the word “refurbished” a new, more enticing spin, “Reincarnation: Unpacked". I put together the video, designed the out of home ads, and created the characters.

Made with copywriter Hoang Ho, strategist Joy Zhou, and experience designer Yanna Nguyen.

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