Motown Museum
Motown music is so universally loved that people from all walks of life can enjoy it.
Detroit Lions Partnership
At Ford Field, the Detroit Lions football stadium, people are encouraged to reach across enemy lines and dance with fans of the other team with a Dance Cam to win tickets to the museum.
At half time, players will join in and dance with their rivals.
Social Media
On TikTok and Instagram Reels were playing off of viral beefs to show the continued relevance of Motown music.
Created with Hoang Ho (CW)