Shield N Sheath
During my internship at Yebo, I had the honor of having Shield N Sheath, an axe-throwing bar in Richmond, VA, as a client. My fellow interns and I were tasked with elevating the current hatchet house’s branding, social media, and updating collateral pieces. We talked extensively with the client and ultimately created a new look for the brand that they have since implemented.
Collateral
Menu
Corporate Package
Website Redesign
Merch
Social Media
Instagram Highlight Covers
Instagram Story Templates
In-Store TV Presentation
In Shield N Sheath there are 3 TV screens mounted on the walls, so we were tasked to create a slide show presentation to play throughout the day on these screens. Additionally, a challenge SnS faces is that ABC laws in Virginia require a certain amount of food be sold in order for a business to sell alcohol. My team was asked to highlight the food available in order to drive up food sales so that they can reach ABC’s requirements. The final product is a 6 minute looping slideshow featuring delectable food pictures, fun facts about axe throwing, information on deals, and gifs that I made specifically for this project.
Illustrations
Since Shield N Sheath was only my team’s client for the duration of our internship with Yebo, we wanted to make sure that we were setting up SnS with all of the tools they need to keep their social media pages looking cohesive with the brand guide we game them. In order to help them do this, I created a series of illustrations for the axe throwing bar that you may have noticed throughout this campaign already! By using these, SnS can easily brand any post they make with a sword, axe, throwing knife, or another of the various weapon drawings I provided for them.