Case Studies

giffgaff - Reincarnation: Unpacked

Duolingo - Duo’s Basement

A group of horror fans from the Brandcenter and I created a horror ARG (alternate reality game) for Duolingo. Duolingo is known for their off-the-wall social media, so we felt this scary game would fit right in. Warning- jumpscares ahead!

Made with Copywriter Elijah Huston, Strategists Joy Zhou and Max King, and Experience Designers Alyssa Hwee and Ryan Schork.

Spotify Orbit

Bits + Pixels: Game Night

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